A staking platform with a custom node dashboard, real-time monitoring, and a brand identity engineered around two things validators care about: speed and security.
HoodRun runs nodes for a living. Their previous identity felt like a Web3 startup — playful, gradient-heavy, generic. The new audience needed something else: trust on contact. We rebuilt the brand around an industrial vocabulary — engineered marks, monospaced detail, a single accent color — and let the dashboard do the talking.
Type, mark, grid, motion — all in one register. The brand had to look like something an engineer would trust with $50M of stake.
Validators flip between 6 dashboards on a normal day. We built a single, opinionated console — performance, slashing risk, rewards, alerts — so the team could stop hunting for context and start acting on it.
The dashboard turned a 3-person ops process into a 1-person glance. The brand finally feels like the team behind it.