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[ Index 004 ] / Work / Opal · AI

Crypto-financial
intelligence, at scale.

An AI-powered analytics platform that tracks 591 whales a day. Brand system, marketing site, and a dashboard that turns on-chain noise into investment signal.

Client
Opal · AI
On-chain intelligence
Year
2024
Scope
Brand Product Web
Role
Strategy, identity, dashboard UI, marketing site
Opal AI hero
01 · Context

The signal exists. Nobody had a way to read it.

Whale movement, funding rounds, smart-money flows — the data has always been on-chain, but it was scattered across a dozen tools none of which spoke to each other. Opal needed to feel like the first one that did.

We rebuilt the brand around clarity instead of mystique: minimal, technical, weighted toward graphs over slogans. The product became its own best ad.

02 · Identity

Designed to be read at speed.

Type tight, palette small, grid loud. The brand reads like a terminal that decided to dress up.

Opal AI brand system
591
Whales tracked / day
12+
Chains indexed
3.2x
Beta retention lift
10wks
Concept → launch
03 · Dashboard

An analyst's console, not a marketing toy.

Every screen had to survive being open eight hours a day. We designed for density: a default view that fits a full thesis on screen, customizable lenses, and zero modal interruptions during live trading.

Opal AI dashboard
This is the first crypto-analytics product that actually feels designed for the people using it. Less hype, more signal.
— Opal beta cohort · 2024
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